About TAP

ABOUT THE APPEARANCE POSITIVE (TAP)

The Appearance Positive (TAP) is an African-rooted psychosocial and cultural platform working to dismantle lookism and appearance-based stigma.

Across many African societies, how a person looks often determines how they are treated, included, hired, loved, or excluded. People living with visible differences and appearance-related distress are frequently misunderstood, marginalised, or pressured to disappear from public life.

TAP exists to change that.

We champion appearance dignity, justice, and psychosocial well-being by shifting culture, advancing advocacy, and building community-powered tools that support people to live visibly, confidently, and fully, regardless of how they look.

This work is not about fixing bodies.
It is about transforming how society sees, treats, and values people.

Mission Statement

TAP is an African-rooted psychosocial and cultural platform working to dismantle lookism and appearance-based stigma. Through advocacy, storytelling, community programs, and digital tools, we champion appearance dignity, justice, and well-being so that no one’s life is limited by how they look.

Vision Statement
We envision African societies where visible difference is normalised, dignity is unconditional, and everyone has the freedom to participate fully in life without shame or exclusion.

Our Values

Dignity
Every person deserves respect, visibility, and social worth.

Justice
Appearance should never be a basis for discrimination or exclusion.

Care
Psychosocial well-being is as essential as physical health.

Story
Narratives shape reality—and we choose better, more inclusive ones.

Community
Lasting change happens through collective courage, care, and solidarity.

TAP Team

Directors

Advisory Board

Lived experience collaborators

**Ogo Maduewesi - Founder & Executive Lead
**Olukunle Osunkunle - Strategy & Governance

Joshua Ogunsemi, mnacp, mIssup